# Framework

> A curated library of 100+ thinking frameworks for strategy, prioritization, and decision-making. Each entry includes a definition, when to use it, and a worked example. Hero entries also include a long-form guide.

## Frameworks

- [10/10/10 Rule](https://frameworklist.com/frameworks/tententen): Implications in 10 min, 10 mo, 10 yr
- [12 Week Year](https://frameworklist.com/frameworks/twelveweek): Treat each quarter as a year
- [5 Whys](https://frameworklist.com/frameworks/fivewhys): Ask why five times
- [80/20 Life](https://frameworklist.com/frameworks/eightytwentylife): Which 20% drives 80% of life joy?
- [A3 Problem Solving](https://frameworklist.com/frameworks/a3): One-page Toyota problem report
- [AIDA](https://frameworklist.com/frameworks/aida): Attention, Interest, Desire, Action
- [Ansoff Matrix](https://frameworklist.com/frameworks/ansoff): Product × market growth options
- [Antifragility](https://frameworklist.com/frameworks/antifragility): Some things gain from disorder
- [Balanced Scorecard](https://frameworklist.com/frameworks/balancedscorecard): Financial, customer, internal, learning
- [BCG Matrix](https://frameworklist.com/frameworks/bcg): Growth-share quadrants: stars, cows, dogs, question marks
- [BHAG](https://frameworklist.com/frameworks/bhag): Big Hairy Audacious Goal
- [Black Swan Analysis](https://frameworklist.com/frameworks/blackswan): Surface unknown-unknowns
- [Blue Ocean Strategy](https://frameworklist.com/frameworks/blueocean): Eliminate, reduce, raise, create
- [BLUF](https://frameworklist.com/frameworks/bluf): Bottom Line Up Front
- [Bowtie Analysis](https://frameworklist.com/frameworks/bowtie): Causes → event → consequences
- [Build–Measure–Learn](https://frameworklist.com/frameworks/bml): Lean Startup feedback loop
- [Business Model Canvas](https://frameworklist.com/frameworks/bmc): Customers, value, channels, costs, revenue
- [Buy a Feature](https://frameworklist.com/frameworks/buyfeature): Give users virtual money to spend
- [Chesterton's Fence](https://frameworklist.com/frameworks/chesterton): Don't remove what you don't understand
- [Circle of Competence](https://frameworklist.com/frameworks/circlecompetence): Know what you know — and don't
- [Compounding](https://frameworklist.com/frameworks/compounding): Small returns multiply over time
- [Cost-Benefit](https://frameworklist.com/frameworks/costbenefit): Monetize costs vs. benefits over time
- [Crazy Eights](https://frameworklist.com/frameworks/crazyeights): 8 sketches in 8 minutes
- [Current Reality Tree](https://frameworklist.com/frameworks/currentreality): Logical tree of undesirable effects
- [Customer Journey Map](https://frameworklist.com/frameworks/journeymap): Stages × actions × thoughts × pains
- [Cynefin Framework](https://frameworklist.com/frameworks/cynefin): Clear, complicated, complex, chaotic, confused
- [DACI](https://frameworklist.com/frameworks/daci): Driver, Approver, Contributor, Informed
- [Decision Matrix](https://frameworklist.com/frameworks/decmatrix): Options scored across criteria
- [Decision Tree](https://frameworklist.com/frameworks/tree): Branching outcomes and probabilities
- [Design Thinking](https://frameworklist.com/frameworks/designthinking): Empathize, define, ideate, prototype, test
- [Designing Your Life](https://frameworklist.com/frameworks/designingyourlife): Prototype 3 alternative life paths
- [Dichotomy of Control](https://frameworklist.com/frameworks/dichotomy): What you control vs. what you don't
- [DMAIC](https://frameworklist.com/frameworks/dmaic): Define, Measure, Analyze, Improve, Control
- [Double Diamond](https://frameworklist.com/frameworks/doublediamond): Discover · Define · Develop · Deliver
- [Eisenhower Matrix](https://frameworklist.com/frameworks/eisenhower): Urgent vs. important, four quadrants
- [Empathy Map](https://frameworklist.com/frameworks/empathymap): Says, thinks, feels, does
- [Energy Audit](https://frameworklist.com/frameworks/energyaudit): Track energy gained vs. drained
- [Expected Value](https://frameworklist.com/frameworks/expectedvalue): Σ probability × outcome
- [Fault Tree](https://frameworklist.com/frameworks/faulttree): AND/OR logic of failure paths
- [First Principles](https://frameworklist.com/frameworks/firstprinciples): Reduce to atomic truths, rebuild up
- [Fishbone Diagram](https://frameworklist.com/frameworks/fishbone): Causes grouped under 6 Ms
- [Flywheel](https://frameworklist.com/frameworks/flywheel): Self-reinforcing loop of growth
- [FMEA](https://frameworklist.com/frameworks/fmea): Failure modes & effects analysis
- [GE-McKinsey Matrix](https://frameworklist.com/frameworks/gemckinsey): Industry attractiveness × business strength
- [GROW Model](https://frameworklist.com/frameworks/grow): Goal, Reality, Options, Will
- [Hanlon's Razor](https://frameworklist.com/frameworks/hanlon): Don't attribute to malice what stupidity explains
- [Hooked Model](https://frameworklist.com/frameworks/hooked): Trigger, action, reward, investment
- [How Might We](https://frameworklist.com/frameworks/howmightwe): Reframe problems as opportunities
- [ICE Score](https://frameworklist.com/frameworks/ice): Impact × Confidence × Ease
- [Ikigai](https://frameworklist.com/frameworks/ikigai): Love, good at, world needs, paid for
- [Jobs to be Done](https://frameworklist.com/frameworks/jtbd): Functional, social, emotional jobs
- [Kano Model](https://frameworklist.com/frameworks/kano): Basic, performance, delight features
- [KPI Tree](https://frameworklist.com/frameworks/kpi): Cascading north-star → input metrics
- [Lateral Thinking](https://frameworklist.com/frameworks/lateralthinking): Provocations to break logic
- [Lean Canvas](https://frameworklist.com/frameworks/lean): One-page business model
- [Margin of Safety](https://frameworklist.com/frameworks/marginsafety): Build buffer for what you can't predict
- [Maslow's Hierarchy](https://frameworklist.com/frameworks/maslow): Physical → safety → love → esteem → self-actualization
- [McKinsey 7S](https://frameworklist.com/frameworks/mckinsey7s): Strategy, Structure, Systems, Skills, Staff, Style, Shared values
- [Mind Map](https://frameworklist.com/frameworks/mindmap): Radial branching of associations
- [MoSCoW Method](https://frameworklist.com/frameworks/moscow): Must, Should, Could, Won't
- [North Star Metric](https://frameworklist.com/frameworks/northstar): One metric that captures the value
- [Occam's Razor](https://frameworklist.com/frameworks/occam): Prefer the simplest explanation
- [OKR](https://frameworklist.com/frameworks/okr): Objective + key results
- [OODA Loop](https://frameworklist.com/frameworks/ooda): Observe, Orient, Decide, Act
- [Pareto Analysis](https://frameworklist.com/frameworks/pareto): 80/20 vital few vs. trivial many
- [PDCA Cycle](https://frameworklist.com/frameworks/pdca): Plan, Do, Check, Act
- [Personal Kanban](https://frameworklist.com/frameworks/kanban): To do · Doing · Done with WIP limits
- [PESTEL Analysis](https://frameworklist.com/frameworks/pestel): Political, Economic, Social, Tech, Environmental, Legal
- [Pirate Metrics (AARRR)](https://frameworklist.com/frameworks/aarrr): Acquisition, Activation, Retention, Referral, Revenue
- [Porter's Five Forces](https://frameworklist.com/frameworks/fiveforces): Industry rivalry, suppliers, buyers, entrants, substitutes
- [Pre-mortem](https://frameworklist.com/frameworks/premortem): Imagine the failure first
- [Pros / Cons](https://frameworklist.com/frameworks/proscons): Two-column weighing
- [Pyramid Principle](https://frameworklist.com/frameworks/pyramid): Answer, supporting points, evidence
- [Regret Minimization](https://frameworklist.com/frameworks/regretmin): Choose what you'd regret least at 80
- [Reverse Brainstorming](https://frameworklist.com/frameworks/reversebrain): How could we cause the problem?
- [RICE](https://frameworklist.com/frameworks/rice): Reach × Impact × Confidence ÷ Effort
- [Risk Matrix](https://frameworklist.com/frameworks/riskmatrix): Probability × impact
- [Risk Register](https://frameworklist.com/frameworks/riskregister): Logged risks with owner and status
- [SCAMPER](https://frameworklist.com/frameworks/scamper): Substitute, combine, adapt, modify, put to other use, eliminate, reverse
- [Scenario Planning](https://frameworklist.com/frameworks/scenario): Plan across 4 plausible futures
- [Six Thinking Hats](https://frameworklist.com/frameworks/sixhats): Facts, feelings, risks, benefits, creativity, process
- [SMART Goals](https://frameworklist.com/frameworks/smart): Specific, Measurable, Achievable, Relevant, Time-bound
- [STAR Method](https://frameworklist.com/frameworks/star): Situation, Task, Action, Result
- [Story Mapping](https://frameworklist.com/frameworks/storymap): User journey backbone with slices
- [STP Marketing](https://frameworklist.com/frameworks/stp): Segmentation, Targeting, Positioning
- [Strategy Diamond](https://frameworklist.com/frameworks/diamond): Arenas, vehicles, differentiators, staging, economic logic
- [Stress Testing](https://frameworklist.com/frameworks/stresstest): Push assumptions to breaking point
- [SWOT Analysis](https://frameworklist.com/frameworks/swot): Strengths, Weaknesses, Opportunities, Threats
- [T-Shirt Sizing](https://frameworklist.com/frameworks/tshirt): XS, S, M, L, XL relative size
- [Three Horizons](https://frameworklist.com/frameworks/threehorizons): Today's core, emerging, long-term bets
- [TRIZ](https://frameworklist.com/frameworks/triz): 40 inventive principles for contradictions
- [Value Chain](https://frameworklist.com/frameworks/valuechain): Primary and support activities
- [Value Proposition Canvas](https://frameworklist.com/frameworks/vpc): Customer jobs, pains, gains × your offer
- [Value vs Effort](https://frameworklist.com/frameworks/valueeffort): Quick wins, big bets, fillers, time sinks
- [Values Clarification](https://frameworklist.com/frameworks/values): Identify core personal values
- [VRIO Framework](https://frameworklist.com/frameworks/vrio): Valuable, Rare, Inimitable, Organized
- [Wardley Mapping](https://frameworklist.com/frameworks/wardley): Position components on evolution axis
- [Weighted Decision Matrix](https://frameworklist.com/frameworks/weightedmatrix): Decision matrix with criterion weights
- [Wheel of Life](https://frameworklist.com/frameworks/wheeloflife): Score 8 areas of life on 1–10
- [WSJF](https://frameworklist.com/frameworks/wsjf): Cost of delay ÷ job size

## Browse by category

- [Strategy](https://frameworklist.com/frameworks/strategy)
- [Prioritization](https://frameworklist.com/frameworks/prioritization)
- [Decision](https://frameworklist.com/frameworks/decision)
- [Risk](https://frameworklist.com/frameworks/risk)
- [Innovation](https://frameworklist.com/frameworks/innovation)
- [Business](https://frameworklist.com/frameworks/business)
- [Goals](https://frameworklist.com/frameworks/goals)
- [Life](https://frameworklist.com/frameworks/life)
- [Root Cause](https://frameworklist.com/frameworks/root-cause)
- [Mental Models](https://frameworklist.com/frameworks/mental-model)
- [Communication](https://frameworklist.com/frameworks/communication)

## Free interactive tools

> Browser-based worksheets that fill in a framework without sign-up. Free to use; sign up for AI refinement + cross-device sync.

- [SWOT Analysis worksheet](https://frameworklist.com/tools/swot)
- [Eisenhower Matrix worksheet](https://frameworklist.com/tools/eisenhower-matrix)
- [Pros and Cons worksheet](https://frameworklist.com/tools/pros-and-cons)
- [Premortem worksheet](https://frameworklist.com/tools/premortem)
- [5 Whys worksheet](https://frameworklist.com/tools/5-whys)

## Academy

- [Ansoff Matrix Examples: 4 Growth Strategies (2026)](https://frameworklist.com/academy/ansoff-matrix-examples): The Ansoff Matrix maps growth into four strategies by risk. Here it is worked on real companies — Nvidia, Netflix, Apple, Amazon — with a placement test for your own bets.
- [Cynefin Framework for PMP: matching project approach to context](https://frameworklist.com/academy/cynefin-framework-for-pmp): The Cynefin Framework appears in the PMP exam because it tells you which methodology to use. Here are the five domains, how to map a project to each, and a worked PMP-style scenario.
- [Eisenhower Matrix Explained: 4 Quadrants, Examples & Template (2026)](https://frameworklist.com/academy/eisenhower-matrix-urgent-vs-important): Sort tasks into 4 quadrants by urgency and importance — with a free template, worked examples, and the common mistakes that make the matrix backfire. Updated for 2026.
- [First Principles thinking, with examples](https://frameworklist.com/academy/first-principles-thinking-with-examples): First principles thinking means reasoning from what's verifiably true, not from analogy. It's expensive to apply but produces ideas analogical thinking can't reach. Here's how it actually works.
- [How to run a premortem (and why every team should)](https://frameworklist.com/academy/how-to-run-a-premortem): A premortem assumes the project failed, then asks what went wrong. It's the cheapest pre-launch risk audit you'll ever run. Here's how to run one well.
- [Jobs-to-be-Done Framework: Definition, Template & Examples (2026)](https://frameworklist.com/academy/jobs-to-be-done-framework-explained): JTBD says customers don't buy products — they hire them for a job. The framework's definition, the JTBD statement template, and worked examples from B2B SaaS, consumer apps, and AI products.
- [McKinsey 7S Framework: Hard and Soft Elements Explained](https://frameworklist.com/academy/mckinsey-7s-framework-hard-soft-elements): The McKinsey 7S Framework sorts seven organizational elements into Hard S's (Strategy, Structure, Systems) and Soft S's (Shared Values, Skills, Style, Staff). Here's how the split works, why it matters for execution, and a worked example.
- [OKRs vs KPIs: 7 Key Differences with Examples (2026)](https://frameworklist.com/academy/okrs-vs-kpis-difference): OKRs set ambitious quarterly direction; KPIs track ongoing health. 7 concrete differences with worked examples — and the compensation rule most teams get wrong.
- [Pareto Analysis: the 80/20 principle, applied](https://frameworklist.com/academy/pareto-analysis-80-20-principle): Roughly 80% of outcomes come from 20% of causes. Pareto Analysis is the discipline of finding which 20% — and then doing something different with it.
- [Porter's Five Forces: a beginner's guide](https://frameworklist.com/academy/porters-five-forces-beginners-guide): Five forces decide whether a market is worth competing in. Read them right and you avoid markets that look attractive but aren't. Here's how to actually run the analysis.
- [Reverse brainstorming: solve problems backwards](https://frameworklist.com/academy/reverse-brainstorming-solve-problems-backwards): Stuck on a problem? Instead of asking how to solve it, ask how to cause it. Reverse brainstorming surfaces the obstacles your regular thinking refuses to see.
- [RICE Prioritization Framework: Score & Rank Your Backlog (2026)](https://frameworklist.com/academy/rice-prioritization-framework): RICE scores ideas by Reach × Impact × Confidence ÷ Effort, turning subjective debate into a defensible ranked list. Here's how to use it without faking the numbers.
- [RICE score calculator: the formula, explained with 3 worked examples](https://frameworklist.com/academy/rice-score-calculator-with-examples): How to actually compute a RICE score — the formula, the 5-point Impact scale, the 50/80/100% Confidence rule, and three full worked examples with real numbers.
- [Strategy Framework Decision Map: Which Framework for Which Decision (2026)](https://frameworklist.com/academy/strategy-framework-decision-map): A map of which strategy framework fits which decision — prioritization, growth, risk, customers, goals — with the single deciding question for each pairing, synthesized from 30+ framework guides.
- [What is a SWOT analysis?](https://frameworklist.com/academy/what-is-a-swot-analysis): SWOT is a 2×2 grid that surfaces a position's internal strengths and weaknesses alongside external opportunities and threats. Here is how to run one in 5 steps.

## Blog

- [Nvidia at $5T: the AI chip industry through Five Forces](https://frameworklist.com/blog/ai-chip-five-forces-nvidia-5-trillion): Nvidia's $5 trillion market cap and Q1 2026 beat looked like an unbreakable moat. Five Forces says the moat is real but the cracks are forming in three places investors aren't tracking.
- [The framework I use to pick a framework](https://frameworklist.com/blog/framework-to-pick-a-framework): There are 100+ thinking frameworks in the library. Three questions get you to the right one in under two minutes, every time.
- [How Netflix used SWOT before the streaming pivot — a closer look](https://frameworklist.com/blog/how-netflix-used-swot-2007): Before Reed Hastings bet the company on streaming in 2007, the leadership team ran a SWOT that named the threat almost everyone else missed. A look at what they put in each quadrant, and why most teams do the exercise wrong.
- [Welcome to the FrameworkList blog](https://frameworklist.com/blog/welcome-to-the-blog): Why we are starting a blog about thinking frameworks, and what to expect.
- [Why most frameworks fail (and how to use them anyway)](https://frameworklist.com/blog/why-most-frameworks-fail): A framework is a structured prompt for a conversation, not a machine that produces answers. Treat it as the second and it will disappoint you reliably.

## Help center

- [Requesting account deletion](https://frameworklist.com/help/account/requesting-account-deletion): Email support to delete your account and all associated data. Permanent and unrecoverable.
- [Sign-in methods: Google, Apple, and email magic link](https://frameworklist.com/help/account/sign-in-methods): We support three sign-in methods, all passwordless. Here's how each works.
- [Updating your profile and avatar](https://frameworklist.com/help/account/updating-your-profile): Display name and avatar are editable. Email and sign-in method are not — they're tied to your auth provider.
- [Canceling your subscription](https://frameworklist.com/help/billing/canceling-your-subscription): Cancel anytime. You keep access through the end of the period you already paid for.
- [Managing your subscription](https://frameworklist.com/help/billing/managing-your-subscription): Where to upgrade, downgrade, change payment, or cancel — depends on whether you subscribed via web or iOS.
- [I subscribed on iOS — can I use the web app?](https://frameworklist.com/help/billing/subscribed-on-ios): Yes. Same account = same subscription. Here's what to expect.
- [Choosing the right framework](https://frameworklist.com/help/getting-started/choosing-the-right-framework): 100+ frameworks is a lot. Three questions get you to the right one fast.
- [Creating your first canvas](https://frameworklist.com/help/getting-started/creating-your-first-canvas): A canvas is one framework filled in with your own thinking. Here's the 5-minute path to your first one.
- [What is FrameworkList?](https://frameworklist.com/help/getting-started/what-is-frameworklist): FrameworkList is a curated library of 100+ thinking frameworks with AI-assisted canvases and strategy briefs, available on web and iOS.
- [The iOS app: what's the same, what's different](https://frameworklist.com/help/ios-app/ios-vs-web-differences): Both apps share an account and a backend, but each has features the other doesn't. Here's the breakdown.
- [How we handle your data](https://frameworklist.com/help/privacy/how-we-handle-your-data): What we store, where, who can see it, and how to get it deleted. Short version: your canvases are private by default; we don't sell anything to anyone.
- [How AI credits work](https://frameworklist.com/help/web-app/ai-credits-explained): What a credit is, what consumes one, and how the monthly allotment resets.
- [Exporting a brief as PDF](https://frameworklist.com/help/web-app/exporting-a-brief-as-pdf): Every brief has a PDF export. Free tools too. Here's how to use both.
- [Generating a strategy brief from a canvas](https://frameworklist.com/help/web-app/generating-a-strategy-brief): Turn a filled-in canvas into a one-page strategy brief you can share. Premium feature.
- [Searching and organizing your library](https://frameworklist.com/help/web-app/searching-and-organizing-the-library): Finding past canvases and briefs as your library grows.

## Examples

- [Amazon PESTEL Analysis 2026](https://frameworklist.com/examples/amazon-pestel-analysis-2026): A working PESTEL analysis of Amazon in 2026 — antitrust pressure, AWS capex peaking, AI shopping, robotics, climate compliance, and the de minimis loophole closing. Six macro forces shaping the next 24 months.
- [Apple McKinsey 7S Analysis 2026](https://frameworklist.com/examples/apple-mckinsey-7s-analysis-2026): A worked McKinsey 7S analysis of Apple in 2026 — Strategy (services + on-device AI), Structure (functional org), Systems (supply chain + App Store), Shared Values (privacy + design), Skills, Style, and Staff. Which of the seven S's are aligned and which are drifting.
- [Apple PESTEL Analysis 2026](https://frameworklist.com/examples/apple-pestel-analysis-2026): A working PESTEL analysis of Apple in 2026 — DOJ antitrust trial, China-India manufacturing pivot, Apple Intelligence rollout, EU DMA enforcement, App Store legal headwinds, and the 2030 carbon-neutrality commitment. Six macro forces shaping the next 24 months.
- [FC Barcelona BCG Matrix: the economic levers gamble](https://frameworklist.com/examples/barcelona-bcg-matrix-2026): A BCG Matrix analysis of FC Barcelona — how a club with elite assets but a broken cash engine sold its Question Marks and mortgaged its Cash Cow to survive, and bet the rebuilt Camp Nou rebuilds it.
- [Eisenhower Matrix applied to an engineering manager's week](https://frameworklist.com/examples/eisenhower-engineering-manager-week): A worked example: 18 things on an EM's plate, sorted by urgency × importance, with the actions that follow each quadrant.
- [FIFA Ansoff Matrix 2026: the World Cup growth bet](https://frameworklist.com/examples/fifa-ansoff-matrix-2026): A worked Ansoff Matrix of FIFA's growth strategy, pegged to the first 48-team World Cup kickoff (June 11, 2026) and its four-quadrant portfolio of bets.
- [Porter's Five Forces applied to the US airline industry](https://frameworklist.com/examples/five-forces-airline-industry): Why airlines have been a structurally bad business for decades — the analysis Buffett famously got wrong twice. A worked Five Forces.
- [JTBD analysis: what job is Instagram Stories hired to do?](https://frameworklist.com/examples/jtbd-instagram-stories): Instagram Stories grew to 500M daily users in three years. JTBD analysis explains why — it wasn't competing with feed posts. It was competing with sleep.
- [Manchester City Ansoff Matrix: the multi-club growth bet](https://frameworklist.com/examples/manchester-city-ansoff-matrix-2026): A worked Ansoff Matrix of Manchester City and City Football Group — how a 13-club, five-continent network is a textbook Market Development engine, read at the 2026 World Cup moment.
- [Microsoft Porter's Five Forces Analysis 2026](https://frameworklist.com/examples/microsoft-porters-five-forces-analysis-2026): A worked Porter's Five Forces analysis of Microsoft's enterprise cloud + AI business in 2026 — Azure vs AWS/GCP rivalry, OpenAI supplier power, Nvidia GPU lock-in, AI-native cloud entrants, and the substitute threat from self-hosted open-source models.
- [Netflix Porter's Five Forces Analysis 2026](https://frameworklist.com/examples/netflix-porters-five-forces): A worked Porter's Five Forces analysis of Netflix in 2026 — streaming rivalry, supplier power after the WWE deal, ad-tier substitutes, and what the model tells us about margin direction.
- [Nvidia Ansoff Matrix 2026: the RTX Spark PC bet](https://frameworklist.com/examples/nvidia-ansoff-matrix-2026): A worked Ansoff Matrix of Nvidia's 2026 growth strategy, pegged to the Computex RTX Spark launch — why a consumer PC superchip is a Diversification bet, not just product development, and how the four quadrants balance.
- [Nvidia BCG Matrix Analysis 2026](https://frameworklist.com/examples/nvidia-bcg-matrix): A worked BCG Growth-Share Matrix of Nvidia's product portfolio in 2026 — Data Center as the dominant Star, Gaming as the Cash Cow, Automotive and Networking as Question Marks, and what the Dogs quadrant reveals about discipline.
- [OKR examples from Google's early years](https://frameworklist.com/examples/okr-google-classic-objective): Andy Grove brought OKRs to Intel; John Doerr brought them to Google in 1999. A look at the OKRs that shaped Google's culture and what they teach about writing your own.
- [Premortem on a product launch that almost shipped broken](https://frameworklist.com/examples/premortem-product-launch): A 45-minute premortem before a major SaaS launch surfaced 3 risks the team hadn't named. Two became the actual reasons the launch needed a 2-week delay.
- [PSG McKinsey 7S: the post-Mbappé team-first reset](https://frameworklist.com/examples/psg-mckinsey-7s-2026): A McKinsey 7S analysis of Paris Saint-Germain — how QSI's club finally won the Champions League by realigning the soft elements (style, staff, shared values), not by spending more.
- [Real Madrid Porter's Five Forces: the Super League play](https://frameworklist.com/examples/real-madrid-porters-five-forces-2026): A Porter's Five Forces analysis of Real Madrid's business model — why the world's richest club (€1.185bn) is rebuilding the Bernabéu and suing UEFA, read as a textbook industry-structure play.
- [RICE prioritization on a real SaaS team's Q3 backlog](https://frameworklist.com/examples/rice-saas-q3-backlog): 12 candidate features, scored honestly, ranked by RICE. The surprising losers and one feature the team almost killed that scored at the top.
- [SWOT analysis of Tesla in 2024](https://frameworklist.com/examples/swot-tesla-2024): A worked SWOT covering Tesla's position heading into 2024 — the EV manufacturing lead, the Cybertruck rollout, China headwinds, and Robotaxi vapor.
- [Tesla Ansoff Matrix Analysis 2026](https://frameworklist.com/examples/tesla-ansoff-matrix): A worked Ansoff Matrix of Tesla's growth strategy in 2026 — Market Penetration via price cuts and FSD, Product Development in Cybertruck and Optimus, Market Development in India and Energy, and Diversification with Robotaxi and humanoid robotics.
- [Tesla VRIO Analysis 2026](https://frameworklist.com/examples/tesla-vrio-analysis-2026): A worked VRIO analysis of Tesla's resources and capabilities in 2026 — vertical integration, FSD data flywheel, Supercharger/NACS, gigafactory manufacturing, energy storage, the Musk brand, and the Optimus bet. Which of these survive the four-question VRIO test.
- [World Cup 2026 PESTEL Analysis: the host-economy bet](https://frameworklist.com/examples/world-cup-2026-pestel-analysis): A PESTEL analysis of the 2026 World Cup host economy — FIFA's $30.5B windfall promise versus the realized macro impact across the USA, Canada, and Mexico.

## Compare

- [Jobs-to-be-Done vs Customer Personas](https://frameworklist.com/compare/jtbd-vs-personas): Personas describe who the customer is. JTBD describes what the customer is trying to accomplish. The difference shapes which features you build.
- [Lean Canvas vs Business Model Canvas](https://frameworklist.com/compare/lean-canvas-vs-business-model-canvas): Lean Canvas was Ash Maurya's adaptation of Alex Osterwalder's Business Model Canvas, specifically for startups. The differences look small but determine which tool fits which stage of company.
- [PESTEL vs Porter's Five Forces: which strategy framework to use](https://frameworklist.com/compare/pestel-vs-porters-five-forces): PESTEL maps the macro environment around an industry. Porter's Five Forces maps the competitive structure inside it. Same word — 'external' — two different rings. Here's which to run, and when to run both.
- [Premortem vs postmortem: opposite directions, complementary tools](https://frameworklist.com/compare/premortem-vs-postmortem): A premortem imagines failure before it happens. A postmortem investigates failure after. Same psychological technique (working backwards from failure), different timing — and different teams use them for different reasons.
- [RICE vs ICE: which prioritization framework to use](https://frameworklist.com/compare/rice-vs-ice): RICE adds a Reach term that ICE leaves out. That single difference makes RICE better for teams with quantifiable user data — and ICE better for early-stage decisions where Reach is unknowable.
- [RICE vs MoSCoW: which prioritization framework to use](https://frameworklist.com/compare/rice-vs-moscow): RICE ranks an open backlog by score. MoSCoW scopes a fixed-deadline release into Must / Should / Could / Won't buckets. They solve different problems, and the best teams use both.
- [RICE vs WSJF: which prioritization framework to use](https://frameworklist.com/compare/rice-vs-wsjf): RICE optimizes for total user impact; WSJF optimizes for economic throughput when delay has a cost. The deciding question is whether an item's value decays with time.
- [SWOT vs Porter's Five Forces](https://frameworklist.com/compare/swot-vs-five-forces): SWOT analyzes a specific position. Five Forces analyzes the industry that position sits inside. Confusing them produces strategy decisions that don't survive contact with the market.
- [SWOT vs PESTLE: which one to use when](https://frameworklist.com/compare/swot-vs-pestle): SWOT is a position assessment. PESTLE is a macro-environment scan. They're not substitutes — they answer different questions and often get used together.

## Playbooks

- [Jobs-to-be-Done for healthcare and digital-health products](https://frameworklist.com/playbooks/jtbd-for-healthcare): How to apply JTBD in healthcare where the buyer is rarely the user, jobs span functional/emotional/social dimensions with stakes higher than other categories, and regulatory context shapes which jobs you're even allowed to solve.
- [Premortem for a SaaS product launch](https://frameworklist.com/playbooks/premortem-for-saas-launch): A step-by-step premortem playbook for SaaS launches — the risk categories that consistently surface, the cross-functional participants you need in the room, and the trade-offs between launch-blocking and launch-mitigating findings.
- [RICE prioritization for agency teams](https://frameworklist.com/playbooks/rice-for-agency): Adapting RICE to agency contexts where 'Reach' is a portfolio of clients, 'Impact' is utilization or margin, and 'Effort' translates to billable vs. non-billable hours. How to rank internal initiatives and pitches without faking the math.
- [RICE prioritization for SaaS product teams](https://frameworklist.com/playbooks/rice-for-saas): How to score a SaaS backlog with RICE — the inputs that matter (NRR-weighted Reach, expansion vs. retention Impact), the traps that produce false rankings, and the override discipline that keeps RICE useful instead of bureaucratic.
- [SWOT analysis for agencies and consultancies](https://frameworklist.com/playbooks/swot-for-agency): A SWOT tuned to agency businesses — utilization rates, client concentration, talent acquisition, and the AI-substitution dynamics that have reshaped agency economics since 2023.
- [SWOT analysis for e-commerce businesses](https://frameworklist.com/playbooks/swot-for-ecommerce): A SWOT tuned to e-commerce dynamics — unit economics on a per-SKU basis, paid-channel concentration, supply-chain exposure, and the platform Threats that decide whether a brand sustains its margins.
- [SWOT analysis for EdTech companies](https://frameworklist.com/playbooks/swot-for-edtech): A SWOT tuned to EdTech — distinct buyer/user dynamics, district procurement cycles, learning-outcome credibility, and the AI-substitution Threat that has reshaped the category since 2023.
- [SWOT analysis for healthcare organizations](https://frameworklist.com/playbooks/swot-for-healthcare): How to run a SWOT analysis tuned to healthcare — regulatory exposure, payer mix, clinical staffing, and the compliance constraints that change which Opportunities are actually capturable.
- [SWOT analysis for SaaS companies](https://frameworklist.com/playbooks/swot-for-saas): How to run a SWOT analysis tuned to SaaS dynamics — multi-product expansion, retention economics, platform risk, and AI disruption — with sharper input prompts and the entries that actually predict outcomes.

## Decisions

- [Pivot or Persevere: A Founder's Decision Framework (2026)](https://frameworklist.com/decisions/pivot-or-persevere): When growth stalls, founders face the pivot-or-persevere decision. Walk the 3-framework chain — PMF Trifecta, JTBD, Blue Ocean — that resolves it with worked Slack and Quibi cases.

## Glossary

- [Activation](https://frameworklist.com/glossary/activation): The point a new user has experienced enough of the product's core value that they're likely to return — usually defined by a specific in-product behavior.
- [Aha Moment](https://frameworklist.com/glossary/aha-moment): The specific point in a new user's experience when they first understand why the product matters to them — when intent converts to belief. Identifying and accelerating users to the Aha Moment is the core of activation-stage product work.
- [ARR / MRR (Annual / Monthly Recurring Revenue)](https://frameworklist.com/glossary/arr-mrr): Annual Recurring Revenue is the normalized yearly value of all active subscriptions; MRR is the same figure expressed monthly. Together they are the headline revenue metrics for any subscription business.
- [Blue Ocean](https://frameworklist.com/glossary/blue-ocean): A market space where competition is irrelevant because the offering is uncontested — created by either redefining an industry's value proposition or by entering an entirely new market segment.
- [Burn Rate](https://frameworklist.com/glossary/burn-rate): The amount of cash a company spends per month in excess of what it earns. Gross burn is total monthly spend; net burn subtracts revenue collected. Burn rate is the rate at which runway depletes.
- [CAC (Customer Acquisition Cost)](https://frameworklist.com/glossary/cac): The total sales and marketing spend required to acquire one new paying customer, averaged across a period. Computed as sales + marketing spend / net new paying customers.
- [CAC Payback Period](https://frameworklist.com/glossary/payback-period): The number of months it takes for a customer's gross profit to repay the cost of acquiring them. The standard threshold of efficient SaaS growth is under 12 months for SMB, under 18 months for mid-market, under 24 months for enterprise.
- [Churn](https://frameworklist.com/glossary/churn): The rate at which customers stop using or paying for a product over a given period. Customer churn measures lost logos; revenue churn measures lost recurring revenue. Usually expressed as a monthly or annual percentage.
- [Cohort Analysis](https://frameworklist.com/glossary/cohort-analysis): A method of analyzing user behavior by grouping users into cohorts based on a shared event (usually signup date) and tracking how each cohort's behavior evolves over time, rather than averaging across all users at once.
- [CSAT (Customer Satisfaction Score)](https://frameworklist.com/glossary/csat): A satisfaction metric measured by asking customers to rate a specific interaction or experience, typically on a 1–5 or 1–7 scale. CSAT is calculated as the percentage of customers who rate 4–5 (or 6–7), making it a transaction-level complement to NPS's relationship-level measurement.
- [DAU / MAU](https://frameworklist.com/glossary/dau-mau): Daily Active Users and Monthly Active Users — the two most-used engagement counts for consumer products. The DAU/MAU ratio (often called the 'stickiness ratio') measures how habitual usage is: 50% means the average user shows up half the days in a month.
- [Flywheel](https://frameworklist.com/glossary/flywheel): A self-reinforcing business mechanic where each part of the system makes the next part stronger — producing compounding rather than linear growth.
- [ICP (Ideal Customer Profile)](https://frameworklist.com/glossary/icp): A precise description of the customer type for whom a product delivers the highest value at the lowest cost to acquire and serve. ICP is the operational filter that prevents a sales team from chasing every lead.
- [JTBD (Jobs-to-be-Done)](https://frameworklist.com/glossary/jtbd): A customer-research framework that models purchases as the customer 'hiring' a product to make progress on a job. Instead of asking who the customer is, JTBD asks what they are trying to accomplish.
- [KPI (Key Performance Indicator)](https://frameworklist.com/glossary/kpi): A quantitative metric that summarizes ongoing operational health of a business function. KPIs answer 'is this part of the business running correctly?'; they are maintenance metrics, not ambition metrics.
- [LTV (Lifetime Value)](https://frameworklist.com/glossary/ltv): The total gross profit a business expects from a single customer over the entire duration of their relationship. LTV is the upper bound on how much you can spend to acquire that customer (CAC) and remain profitable.
- [Moat](https://frameworklist.com/glossary/moat): A sustainable competitive advantage that protects a business from competitors — analogous to a castle moat. Warren Buffett popularized the term in investing; the same concept applies to product strategy.
- [MVP (Minimum Viable Product)](https://frameworklist.com/glossary/mvp): The smallest version of a product that can be shipped to real users to test a critical hypothesis — not a polished early version of the final product, but a learning instrument.
- [North Star Metric](https://frameworklist.com/glossary/north-star-metric): The single metric that best captures the core value a product delivers to its customers — the one number every team can rally around.
- [NPS (Net Promoter Score)](https://frameworklist.com/glossary/nps): A single-question customer loyalty metric calculated as %Promoters (9–10) minus %Detractors (0–6). NPS ranges from −100 to +100. Above 30 is good, above 50 is excellent, above 70 is best-in-class.
- [NRR (Net Revenue Retention)](https://frameworklist.com/glossary/nrr): The percentage of recurring revenue retained from existing customers over a period, including expansion and contraction but excluding new acquisitions. NRR above 100% means existing customers grew your revenue net of churn.
- [OKRs (Objectives and Key Results)](https://frameworklist.com/glossary/okrs): A goal-setting framework where each Objective is a qualitative, ambitious statement of intent and 3–5 Key Results are the quantitative measures of achievement. Developed by Andy Grove at Intel; brought to Google in 1999.
- [Positioning](https://frameworklist.com/glossary/positioning): The deliberate choice of how a product is described, framed, and compared so a defined customer immediately understands why they should choose it over alternatives. Positioning is the bridge between segmentation and messaging.
- [Product-Market Fit](https://frameworklist.com/glossary/product-market-fit): The state where a product satisfies strong market demand — typically signaled by usage growing without forced acquisition and >40% of users saying they'd be 'very disappointed' if the product disappeared.
- [Retention](https://frameworklist.com/glossary/retention): The share of customers (or users, or revenue) that continues to engage with a product over a defined time window. Retention is the closest single proxy for whether a product is delivering ongoing value.
- [Rule of 40](https://frameworklist.com/glossary/rule-of-40): A SaaS-investing heuristic: a healthy software company's growth rate plus its profit margin should sum to at least 40. The rule trades growth for profitability — either 40% growth with 0% margin or 0% growth with 40% margin clears the bar.
- [Runway](https://frameworklist.com/glossary/runway): The number of months a company can continue operating at its current spend before exhausting its cash. Runway = current cash ÷ monthly net burn. It is the most important number on a startup CEO's dashboard.
- [Segmentation](https://frameworklist.com/glossary/segmentation): The practice of dividing a market into groups that share buying behavior, needs, or willingness to pay. Useful segmentation produces groups large enough to matter and homogeneous enough to act on differently.
- [SWOT](https://frameworklist.com/glossary/swot): A 2×2 strategy framework that maps a position across four dimensions: internal Strengths and Weaknesses (what the team controls) and external Opportunities and Threats (what the market is doing around it). Developed by Albert Humphrey at Stanford in the 1960s.
- [TAM / SAM / SOM](https://frameworklist.com/glossary/tam-sam-som): Three nested market-sizing figures: Total Addressable Market (the whole opportunity), Serviceable Addressable Market (the slice your offering can reach), and Serviceable Obtainable Market (the slice you can realistically win in the near term).
- [Time to Value (TTV)](https://frameworklist.com/glossary/time-to-value): The time between a customer signing up for a product and experiencing its first meaningful value. Short TTV correlates strongly with retention; long TTV correlates with churn before users ever see what the product can do.
- [Unit Economics](https://frameworklist.com/glossary/unit-economics): The revenue and cost associated with a single 'unit' of a business — typically one customer or one transaction. The fundamental test of whether a business model can ever be profitable.
- [Viral Coefficient (K-factor)](https://frameworklist.com/glossary/viral-coefficient): The average number of new users each existing user invites and converts. A K-factor above 1.0 produces exponential viral growth; under 1.0 means virality assists but does not sustain growth on its own.
- [WSJF (Weighted Shortest Job First)](https://frameworklist.com/glossary/wsjf): A prioritization formula from the Scaled Agile Framework that ranks work by cost of delay divided by job size. WSJF favors small, time-sensitive items over large, value-but-not-urgent items.