BCG Matrix
Growth-share quadrants: stars, cows, dogs, question marks
- Best for
- managing a product portfolio
- Time
- 30–60 min
- Difficulty
- Beginner
Managing our 4-product portfolio next year
- AI Assistant — invest aggressively
- Mobile app — double down or kill
- Pro subscription — milk for cash
- Legacy desktop — divest by Q3
BCG Matrix applied to real companies
All examples →Alphabet BCG Matrix 2026 (Before the Q2 Earnings)
A worked BCG Growth-Share Matrix of Alphabet's portfolio going into its July 22, 2026 Q2 earnings — Search as the Cash Cow under AI siege, Google Cloud as the Star, Waymo and consumer Gemini as Question Marks, and what the $180–190B capex must prove.
SpaceX BCG Matrix Analysis 2026 (Post-IPO Portfolio)
A worked BCG Growth-Share Matrix of SpaceX's business segments after its June 2026 IPO — Starlink as the Star, Falcon 9 launch as the Cash Cow, Starship as the Question Mark, and what the near-empty Dogs quadrant reveals.
FC Barcelona BCG Matrix: the economic levers gamble
A BCG Matrix analysis of FC Barcelona — how a club with elite assets but a broken cash engine sold its Question Marks and mortgaged its Cash Cow to survive, and bet the rebuilt Camp Nou rebuilds it.
Nvidia BCG Matrix Analysis 2026
A worked BCG Growth-Share Matrix of Nvidia's product portfolio in 2026 — Data Center as the dominant Star, Gaming as the Cash Cow, Automotive and Networking as Question Marks, and what the Dogs quadrant reveals about discipline.